Case Study: Convera
Navatar successfully implemented salesforce for Marketing, Support and Sales organizations across multiple locations in the US, Canada and UK, to improve focus on new products and help increase sales.
Challenge
To support its aggressive growth and new product strategy, Convera wanted to transform and standardize its global sales, marketing and support processes. The company also wanted to provide a superior and more effective customer experience, through implementing salesforce.com.
Solution
- Worked closely with Sales, Marketing, Operations and Engineering teams in US, Europe and Canada to define current processes
- Applied CRM best practices and facilitated discussions to develop the future processes
- Used new processes to define requirements for salesforce.com
- Built significant custom capability in salesforce
- Successfully implemented salesforce.com globally
Results
- One global sales process for multiple countries
- Marketing and Sales closely linked
- Improved customer experience
Please contact us at (212) 461-2140 or sales@navatargroup.com
