| Challenge |
| To support its aggressive growth and new product strategy, Convera wanted to transform and standardize its global sales, marketing and support processes. The company also wanted to provide a superior and more effective customer experience, through implementing salesforce.com. |
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| Solution |
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Worked closely with Sales, Marketing, Operations and Engineering teams in US, Europe and Canada to define current processes |
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Applied CRM best practices and facilitated discussions to develop the future processes |
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Used new processes to define requirements for salesforce.com |
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Built significant custom capability in salesforce |
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Successfully implemented salesforce.com globally |
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| Results |
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One global sales process for multiple countries |
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Marketing and Sales closely linked |
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Improved customer experience |
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