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United Way retained Navatar Group to design and execute their CRM strategy. Navatar Group redesigned the processes to create a high value customer experience and implemented salesforce.com to support the strate
 
Challenge 
Project Relate is United Way’s initiative to develop a common Donor Management system across 1400 United Ways countrywide. The project consists of creating common processes, practices as well as implementing salesforce across United Ways. Project Relate will help create a positive, consistent experience for donor investors, help generate more resources and reduce overall costs of managing customers.
Solution
Developed overall Strategy, Business Case
Helped launch Project Relate through an 80-user Pilot for the National Organization to manage top accounts
Created common donor-centric processes and practices for member organizations for Fundraising, Account Management and Support
Implemented salesforce for Project Relate
   
Results
The first phase of Project Relate has been successfully implemented at the National office & multiple United Ways.
Reduced donor response times by up to 20%
Created a positive, consistent experience for donor investors.
Anticipate a revenue increase of 5%
 
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