The phrase outsourced solution never really set hearts racing. But, the Cloud is different.

That’s why when a top thought leader started pushing the term and said that he is using it in a forthcoming book the legacy, internal data center defenders knew they faced a real threat.

So, they (and the people who sell to them) created that relatively new, buzz mash-up Private Cloud.

Ugh. Kind of reminds you of word constructs like enhanced interrogation or secret UBS account.

The real Cloud suggests a shared model (usually called multi-tenant but we don’t like that term either). Shared is better because it conveys that costs are shared and that there’s a solid TCO (Total Cost of Ownership) story. And, that is what makes the Cloud a good thing.

The bottom line, Private Cloud is an embarrassing term created by defenders of the old order.

Allan Siegert