80% of your time should be focused on the 20% of target companies that matter most. To find them, private equity managers must combine an expansive private and public market database, like PitchBook, with marketing intelligence gathered in a platform like Navatar.
In this webinar, we show you why the result is a target company watch list with greater focus, and less time being wasted on prospects not interested in your pitch.
Topics discussed include:
- Why old school marketing strategies need an upgrade
- Scoring targets based on engagement
- Segmenting your target watch list into meaningful tiers
- Developing a tailored relationship building strategy for each tier