Firelake Capital Adopts Navatar Private Equity CRM Built on Salesforce.com

Navatar Group, a global cloud service provider, today announced that Firelake Capital, a California-based private equity firm, has selected Navatar Private Equity Cloud to manage their fundraising, deal flow, portfolio and capital calls/distributions.

Navatar Private Equity provides out-of-the-box functionality and workflows essential for private equity firms. It runs entirely in salesforce.com’s cloud and is available for a low monthly fee. Its flexible reporting engine can be easily used by non-technical staff to generate reports. A demo is available at:

http://sites.force.com/appexchange/listingDetail?listingId=a0N300000016b7MEAQ

Private Equity firms do not have to spend any money on professional services. Navatar Group also provides all implementation services, accounts/contacts migration, training, maintenance and support free of charge.

Navatar Private Equity enables firms to:

• Manage fund lifecycle
• Identify potential investors for a fund
• Track investor commitments
• Manage commitment transfers
• Manage co-investments
• Track side letters and limited partner agreements
• Identify correspondence for each fund
• Track deal flow / deals in the pipeline
• Manage Capital Calls & Distributions
• Track portfolio company performance
• Manage Fund of Funds portfolio
• Stay connected anywhere – BlackBerry, iPhone, PDA
• Fully integrate with MS Outlook and MS Exchange

“We’re pleased that private equity firms around the world are choosing Navatar’s service,” said Ketan Khandkar, Principal, Navatar Group. “Firms can now start using a fully built solution for their CRM and operations for one small monthly fee – no capital expenditure, no implementation costs, free upgrades and zero maintenance costs.”

Navatar Private Equity runs on most editions of salesforce.com’s service. There is no other software, hardware, subscription or services needed. All code as well as client data is encrypted and stored on salesforce.com servers.

About Navatar

Navatar (@navatargroup) is the premier platform for alternative assets and investment banking firms. It is used by hundreds of private equity funds, M&A boutiques, hedge funds, real estate funds, venture capital firms, corporate development groups, wealth managers, private placement and other financial services companies. Navatar’s platform transforms the front office – marketing, investor relations, business development, deal management, deal execution, among other functions. Navatar is built on the Salesforce Platform, leveraging enterprise level security, availability, compliance and mobility capabilities that are critical to financial services.

For more information on Navatar products, including platforms for Private Equity, M&A and Corporate Development, go to: https://www.navatargroup.com/products