As a M&A advisor or private equity firm, it takes years, not months, to close deals and/or find your next client. To earn trust with hundreds (maybe thousands) of prospects over this timeframe, you must harmonize business development tools like third-party databases, email marketing, events, roadshows and in-person meetings.
In this webinar, Navatar shows why this means working smarter, not harder, for new business. Learn how an effective marketing game plan – including structured processes for managing different types of leads – efficiently moves prospects through the long sales cycle.
Topics discussed include:
- Answering the question, “which prospects should I focus my time?”
- Why business development is more critical than ever in today’s hypercompetitive M&A markets.
- Executing multi-channel marketing campaigns based on targeted segmentation strategy.
- Tracking and measuring “prospect readiness”.